How My First Viral Video Helped Me Discover My Audience

I recently experienced a breakthrough with my YouTube channel that has completely changed how I approach content creation. It all started with a drum cover of Eye of the Tiger by Survivor—one of my favorite classic rock songs.

The Viral Moment

Before this, my shorts typically averaged around 1,500 views each. But then, two of my Eye of the Tiger reels exploded with views—one hitting over 60,000 and the other over 30,000 views in just a few weeks!

This surge pushed my channel views to over 104,000 in 28 days, a massive increase compared to my usual numbers.

What the Analytics Told Me

Diving into the data, I learned some important things about who my audience really is:

  • Mostly middle-aged men, around 45-64 years old
  • They love classic rock and powerful anthems
  • Videos with strong nostalgia and energy perform best

What I Learned and What’s Next

This experience taught me the importance of understanding your audience. Instead of guessing, I let the data guide me. Now, I’m focused on creating more covers of iconic rock hits that resonate with my core viewers.

It’s been exciting to see how this approach has grown my channel:

  • Over 100,000 views in 28 days
  • Gained 171 new subscribers (906% increase)
  • Consistent growth in engagement, likes, and shares

Thank You!

To everyone who watched, liked, and shared my videos—thank you! Your support motivates me to keep improving and sharing music that connects.

Welcome to KG Drums Behind the Scenes! 🥁🎬

Hey everyone! 👋
I’m Kenny Garcia, and first off—thank you for stopping by and being part of the KG Drums community. Whether you’ve found me through my YouTube channel, social media, or stumbled upon this site while exploring your passion for drumming, I’m glad you’re here!

What is Behind the Scenes?

This section of the website is a little different from the rest.
While my YouTube channel focuses on drum covers, gear breakdowns, and performances, the Behind the Scenes blog is where I take you deeper—into the creative process, the lessons learned, the funny moments, and the challenges that come with being a drummer and content creator.

Here’s what you can expect:

  • Recording Stories & Setups: What goes into making each drum cover video.
  • Gear Experiments: How I tweak and test my gear for different sounds.
  • Personal Reflections: Moments from my journey, from growing up in Venezuela to finding my place in music.
  • Tips & Tricks: Things I’ve picked up over the years—practice routines, recording hacks, or even how to build a drum setup on a budget!
  • Fails, Bloopers & Behind-the-Scenes Fun: Because let’s be honest—there’s always something going hilariously wrong when you’re filming!

Why I’m Doing This

I started KG Drums to share my passion for drumming with the world, but I also wanted to build a community of people who love music, rhythm, and creativity as much as I do.
This blog gives me space to connect with you more personally, beyond the 60-second Shorts and cover videos.

Join Me on This Journey 🚀

If you’re a drummer, a music lover, or just curious about what happens behind the curtain—this space is for you.
Feel free to leave a comment, send me questions, or let me know what you’d love to see more of.
Your support—whether through reading, watching, or sharing—means the world to me.

– Kenny