How My First Viral Video Helped Me Discover My Audience

I recently experienced a breakthrough with my YouTube channel that has completely changed how I approach content creation. It all started with a drum cover of Eye of the Tiger by Survivor—one of my favorite classic rock songs.

The Viral Moment

Before this, my shorts typically averaged around 1,500 views each. But then, two of my Eye of the Tiger reels exploded with views—one hitting over 60,000 and the other over 30,000 views in just a few weeks!

This surge pushed my channel views to over 104,000 in 28 days, a massive increase compared to my usual numbers.

What the Analytics Told Me

Diving into the data, I learned some important things about who my audience really is:

  • Mostly middle-aged men, around 45-64 years old
  • They love classic rock and powerful anthems
  • Videos with strong nostalgia and energy perform best

What I Learned and What’s Next

This experience taught me the importance of understanding your audience. Instead of guessing, I let the data guide me. Now, I’m focused on creating more covers of iconic rock hits that resonate with my core viewers.

It’s been exciting to see how this approach has grown my channel:

  • Over 100,000 views in 28 days
  • Gained 171 new subscribers (906% increase)
  • Consistent growth in engagement, likes, and shares

Thank You!

To everyone who watched, liked, and shared my videos—thank you! Your support motivates me to keep improving and sharing music that connects.